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Uber Offloads JUMP to Lime

Uber has offloaded its JUMP ebikeshare and (outside the UK) escootershare operation, to Lime, and invested a sum of money in Lime. The move has resulted in a large number of job losses at JUMP, as Uber looks to shore up its finances and focus on those currently profitable. It is the end for JUMP which arose from Social Bicycles (whose largest operation was the GRID bikeshare in Phoenix, USA) as their ebikeshare brand, before being bought by Uber.

JUMP had suspended its operations globally except for in Milan and London, perhaps an indication of the two cities where it remained popular. Certainly, the system was (and still is) well used in London, with each bike normally being used for multiple journeys a day – always a healthy sign for a bikeshare system. JUMP’s London fleet is currently 600 bikes – around a third of its 2020 maximum. Following the Lime offloading, the bikes most disappeared from London streets for a couple of days and nights – possibly while the local operating team was digesting the news – but are now back and continuing to be used well.

I understand that Lime, who withdrew their bikes at the beginning of lockdown, will be likely not putting their own fleet of bikes back out on the streets of London, instead using (and presumably rebranding) the JUMP fleet they now own, due to the better hardware and performance of the latter bike. Lime had mainly moved to escootershare anyway, except in London.

It will be interesting to see how London’s bikeshare map looks following the merger of the two biggest electric fleets and the resumption of normal service post-lockdown. Lime operated in more areas of London than JUMP, and also tended to operate in areas without formal agreements with the borough councils – they also have not published an availability fleet, the only UK operator to not do so. They also frequently expanded and shrunk their operating area. JUMP on the other hand has taken a more formal approach. The two had some overlap but also operated in different boroughs – it is not clear whether the permitting in Hackney, for instance, will transfer to Lime. Hackney operates a hub-only permit model, with two seats, currently awarded to JUMP and Beryl.

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